Shoshana Zuboff shows that in the last decades, Capitalism turned us into targeted products, to be sold to the highest bidder: Enterprises.

Surveillance capitalism’s products and services are not the objects of a value exchange. They do not establish constructive producer-consumer reciprocities. Instead, they are the “hooks” that lure users into their extractive operations in which our personal experiences are scraped and packaged as the means to others’ ends